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Lens on Luxury Blog
Discover the cutting-edge insights and trends shaping the optical business landscape. At Lens on Luxury, we're dedicated to empowering optical businesses with innovative digital marketing strategies. Dive into our blog for expert advice, industry news, and actionable tips to elevate your brand presence and attract a steady stream of clients.
Explore how our strategic approach can transform your optical business into a standout success. Stay informed, inspired, and ahead of the curve with Lens on Luxury.
5 Marketing Investments That Pay for Themselves: A Guide for Optical Practices
By: Tracey Bauer: Luxury Marketing Insights for Optical Published on: 11/13/2025Discover the 5 marketing investments that transform optical practices in San Francisco Bay Area. From AI-powered SEO to personal branding, learn what actually drives patient flow.
The Agentic Era Is Here: 7 Moves Every Small Business Must Make Before 2026 (or Risk Becoming Invisible)
By: Tracey Bauer: Luxury Marketing Insights for Optical Published on: 10/27/2025Comprehensive guide to navigating Instagram, TikTok, and LinkedIn algorithm changes in fall 2025 for luxury brands in San Rafael and Marin County.
Creating Content in a Dark Hotel Room? How AI Saved My Filming Day
By: Tracey Bauer: Luxury Marketing Insights for Optical Published on: 10/16/2025Struggling with poor lighting while filming in a hotel room? Discover how I used the AI assistant Gen Spark and the Aputure MC Pro light to achieve professional video lighting in minutes—no technical expertise required. Perfect for content creators, business owners, and anyone wanting high-quality video on the go.
AEO for Luxury Brands: The New Playbook for AI Search | Tracey Bauer
By: Tracey Bauer: Luxury Marketing Insights for Optical Published on: 09/26/2025Discover how luxury brands can dominate AI-driven search with Answer Engine Optimization (AEO). Luxury strategist Tracey Bauer shares the playbook for 2026.
Elevate, attract, succeed.
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