About
About Tracey Bauer
Founder & CEO of Lens on Luxury
Tracey Bauer is a seasoned expert in luxury marketing and the visionary founder of Lens on Luxury, a specialized digital marketing agency dedicated to the luxury optical industry. With over 32 years of experience in the optical sector and a remarkable 27 years collaborating with prestigious brands such as Chanel and Ray-Ban, Tracey possesses a profound understanding of the unique challenges and opportunities that high-end retail faces.
At Lens on Luxury, Tracey has developed tailored digital marketing solutions that resonate with the distinct identity of each luxury eyewear brand. Her innovative approach combines sophisticated website design, strategic social media management, and effective SEO practices, all aimed at enhancing the digital presence of luxury optical shops. This personalized service ensures that clients not only attract their ideal customers but also maintain brand integrity across all platforms.
Tracey’s extensive background includes working directly with some of the most recognized names in luxury eyewear, allowing her to hone her expertise in managing the complexities of multiple brand strategies and contractual requirements. Her proprietary software solutions streamline digital marketing efforts, providing clients with peace of mind and flawless execution of their campaigns.
In addition to her impressive professional achievements, Tracey has made notable appearances in industry conferences and media outlets, where she shares her insights on luxury branding and digital marketing trends. Her thought leadership has positioned her as a go-to expert in the field, further solidifying her credibility among luxury optical shop owners and executives.
Beyond her professional endeavors, Tracey is passionate about building a community of luxury optical retailers who support and inspire one another. She believes that every luxury brand deserves a digital presence that reflects its elegance and sophistication, and she is committed to helping her clients achieve this vision.
An advocate for the art of luxury eyewear, Tracey often recounts her early days in the optical industry, where she discovered her love for high-end fashion and design. This personal connection to the luxury world fuels her dedication to empowering others in the industry.
Currently, Tracey is focused on expanding Lens on Luxury’s offerings and continuing to improve the digital presence of luxury optical brands. She invites luxury optical shop owners and executives to join her in transforming their digital experiences and achieving unparalleled success in the competitive landscape.
For more information on how Lens on Luxury can enhance your brand's digital presence, visit LensOnLuxury.com
and start your journey to digital elegance today!
In the Spotlight: Tracey on The Blox
How to Immediately Impress and Retain Your Customers for Life" – Season 16, Episode 7
We’re thrilled to share that our founder, Tracey, was recently featured on the acclaimed business series The Blox. In this powerful episode, she dives deep into the art of creating unforgettable customer experiences that don’t just attract clients—but keep them coming back for life.
Available on Prime Video, Facebook Series, & our custom mobile apps!
Your Brand Isn't Average
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About
About Tracey Bauer
Founder & CEO of Lens on Luxury
Tracey Bauer is a seasoned expert in luxury marketing and the visionary founder of Lens on Luxury, a specialized digital marketing agency dedicated to the luxury optical industry. With over 32 years of experience in the optical sector and a remarkable 27 years collaborating with prestigious brands such as Chanel and Ray-Ban, Tracey possesses a profound understanding of the unique challenges and opportunities that high-end retail faces.
At Lens on Luxury, Tracey has developed tailored digital marketing solutions that resonate with the distinct identity of each luxury eyewear brand. Her innovative approach combines sophisticated website design, strategic social media management, and effective SEO practices, all aimed at enhancing the digital presence of luxury optical shops. This personalized service ensures that clients not only attract their ideal customers but also maintain brand integrity across all platforms.
Tracey’s extensive background includes working directly with some of the most recognized names in luxury eyewear, allowing her to hone her expertise in managing the complexities of multiple brand strategies and contractual requirements. Her proprietary software solutions streamline digital marketing efforts, providing clients with peace of mind and flawless execution of their campaigns.