Terms and Conditions

Effective Date: August 18, 2026

Last Updated: August 18, 2026

Who you are agreeing with

These Terms and Conditions (the "Terms") are an agreement between you and Lens on Luxury LLC, a California limited liability company, with its address at 62 W Crescent Dr, San Rafael, California 94901 ("Lens on Luxury", "we", "us" or "our").

They govern your use of lensonluxury.com (the "Website"), the marketing and CRM platform we sell and support (the "Platform"), and any other products, materials and services we provide (together with the Website and the Platform, the "Services").

If you are agreeing on behalf of a company, you confirm you have the authority to bind that company, and "you" means that company.

How to reach us. All notices, questions, cancellations and requests under these Terms go to [email protected], or by post to Lens on Luxury LLC, 62 W Crescent Dr, San Rafael, CA 94901. Our phone number is (415) 980-8160. Email is the fastest route and the one we monitor.

1. Accepting these Terms

By using the Services, or by ticking a box that says you agree to these Terms, you agree to be bound by them. If you do not agree, do not use the Services.

Please read section 28 carefully. It contains an agreement to resolve disputes by individual arbitration, a waiver of class actions, and a waiver of jury trial. You may opt out of arbitration within 30 days, and section 28 tells you how.

2. Who may use the Services

To use the Services you must be at least 18 years old and located in the United States.

We sell to businesses, including marketing agencies and consultants. Using the Platform to run your own business and to serve your own clients is exactly what it is for, and nothing in these Terms prevents it. What you may not do is resell, sublicense or white-label the Platform itself to third parties as a competing product. If you want to do that, email [email protected] about our Agency Partner programme, which is a separate arrangement with its own agreement.

You confirm that you meet these requirements and that you have the right and authority to enter into these Terms.

3. Changes to these Terms

We may change these Terms. If a change is material, and in particular if it changes what you pay or how you cancel, we will email you at the address on your account at least 30 days before the change takes effect, and you may cancel before it applies. Changes made for legal or administrative reasons may take effect sooner where the law requires it.

Every version of these Terms carries an Effective Date and a Last Updated date at the top. Your continued use of the Services after a change takes effect means you accept it.

4. Your account

Creating an account. You may need to register for an account. Give us accurate, complete and current information and keep it current, especially your email address, because that is where billing notices, price change notices and account emails go.

Your responsibility for the account. You are responsible for keeping your password confidential and for everything done through your account. You may give access to your own personnel and to contractors acting on your behalf, and you remain responsible for what they do. Do not transfer your account to anyone else without our written permission. Tell us immediately at [email protected] if you think someone has used your account without authorisation.

Availability of the Services. The Services change over time as features are added, refined or withdrawn. We do not promise the Services will be available without interruption. Section 26 explains the limits on our liability for that.

Terms and Conditions of Sale

5. Precedence over these Terms

If you have signed a separate written agreement with Lens on Luxury LLC that covers the marketing platform or any service described here, that signed agreement governs and controls in full, and these Terms do not apply to your subscription to the extent they conflict with it. Purchasing through this website does not modify, replace, or add to any signed agreement between you and Lens on Luxury LLC.

6. What you are buying

The subscription sold on this website is the Lens On Luxury Collaboration Software CRM.

Price: $247.00 per month.

Billing: monthly, recurring, automatically, to the card you provide.

Term: month to month. There is no minimum term, no fixed term, and no contract length.

It continues until you cancel.

Usage of email, text messaging, phone numbers, calls, voicemail, WhatsApp, A2P registration and AI features is not included in the $247.00. It is billed separately. Section 10 explains how, and you should read it before you subscribe.

We do not currently offer fixed-term or prepaid annual subscriptions. If we ever do, they will be sold under their own terms.

7. How the purchase works

Placing your order. You choose the subscription, open the checkout, enter your contact details and a payment method, review the order, and submit it. Submitting the order creates a binding contract and an obligation to pay the price, applicable taxes and any usage fees you later incur.

Confirmation. After you submit the order you will receive a receipt by email confirming that the order has been received. All notifications about your order go to the email address you gave at checkout.

Your part. Where the Services need something from you, such as account details, brand assets or business information, you agree to provide it so we can set your account up.

Payment. Payment is processed by a third-party payment processor. The Website does not store your full card details. It receives confirmation that the payment succeeded. If a payment fails or is refused, we are not obliged to provide the Services, and any costs resulting from the failed payment are yours. If we cannot collect payment, we may suspend your account until it is resolved.

Access. You do not acquire rights to use the Services until payment is received.

8. Automatic renewal

Your subscription renews automatically. We will charge $247.00 to the card on file every month, on the same day of the month as your first charge, until you cancel. Each renewal runs for one month.

We do not send a reminder before each monthly renewal. Your renewal date is the same day of each month as your first charge. Please note it. We say this plainly because we would rather tell you what actually happens than promise a reminder you do not receive.

Price changes. If we change the monthly subscription price, we will email you at the address on your account at least 30 days before the new price applies. You may cancel before it takes effect. If you do not cancel, the new price applies from the date stated in that email.

Cancelling stops the renewal. See section 9.

9. Cancelling your subscription

You can cancel at any time, yourself, inside the Platform. Cancelling is as easy as signing up.

How to cancel. Log in to your account, go to Settings, then Company Billing, and cancel your subscription there. You do not need to call us, sit through a retention offer, give a reason, or wait for us to reply.

If you would rather we did it. Email [email protected] from the email address on your account and ask us to cancel. We will action it within one business day.

When it takes effect. Your cancellation is effective immediately, which means no further monthly subscription charges. Your access continues through the end of the month you have already paid for, and then ends.

Usage you have already run up. Any usage charges incurred before you cancel are still owed and will be charged once, on your normal billing date, as a final charge. See section 10.

Your data after cancellation. See section 15.

10. Usage charges

Your $247.00 subscription covers the Platform. It does not cover what you send through it.

You authorise variable charges. By subscribing, you authorise Lens on Luxury LLC to charge the payment card on file for your usage of email, text messaging, phone numbers, inbound calls, voicemail, WhatsApp, A2P registration and AI features, at the rates published on our checkout page at https://lensonluxury.com/saas-check-out#additional-usage. Those published rates are part of these Terms.

These charges are variable and we cannot predict them. They depend entirely on how much you send and how much you use. They can be larger in a busy month than the subscription fee itself.

There is no spending limit on your account. We do not cap your usage, we do not pause your account when usage reaches a threshold, and we do not send a warning email as your usage climbs. You control what you spend by controlling what you send. If you want to stop incurring usage charges, stop sending and, if you wish, cancel under section 9. We state this plainly because it is a material term and you are entitled to know it before you enter your card.

Billed in arrears. Usage is billed after you use it, on your normal monthly billing date, as a charge separate from the $247.00 subscription fee.

Rates can change. These rates are set by the platform and telecommunications providers behind the Services. If a published rate changes, we will email you at the address on your account at least 30 days before the new rate applies, and you may cancel before it takes effect.

A2P registration. Registering a number for business texting costs $26.00, one time. That registration is reviewed and approved by the mobile carriers and The Campaign Registry, not by Lens on Luxury. We cannot guarantee approval. The fee is not refundable if your registration is rejected.

If you think a charge is wrong. Email [email protected] within 30 days of the charge. We will pull the underlying usage records and respond within five business days.

11. Refunds

Your first month. If the Platform is not right for you, email [email protected] within 14 days of your first charge and we will refund that first month in full. This applies once, to your first month only.

Monthly charges after the first. Monthly subscription fees are not refundable once charged, in whole or in part, and we do not prorate. When you cancel, your access continues through the end of the month you have already paid for.

Usage charges. Usage charges are not refundable. They are costs we have already paid on your behalf to the underlying providers.

A2P registration. The $26.00 A2P registration fee is not refundable, including if the carriers reject your registration.

How to request a refund. Email [email protected] from the email address on the account. We will respond within five business days.

12. Messaging, A2P registration and TCPA compliance

This section is about you messaging your own contacts through the Platform. Section 22 is about us messaging you. They are different things and both apply.

You are the sender. Every email, text message and call sent from your account is sent by you, not by Lens on Luxury. You are the sender of record. Your A2P brand and campaign register under your own business details. Lens on Luxury is the platform reseller and support provider.

Your obligations. You represent and warrant that, for every person you contact through the Platform, you have obtained and can evidence the consent the law requires, including prior express written consent where marketing messages require it. You agree to maintain your own internal do-not-call list, to honour opt-out requests including STOP, HELP and unsubscribe requests within the time the law requires, to identify yourself as the sender in your messages, to respect quiet hours, and to comply with the Telephone Consumer Protection Act, CAN-SPAM, applicable state messaging laws, and the carriers' own rules.

Indemnity for messaging claims. You will defend, indemnify and hold Lens on Luxury LLC harmless from and against any claim, penalty, fine, damages, settlement, cost or expense, including reasonable legal fees, arising out of messages or calls sent from your account. This expressly includes claims under the Telephone Consumer Protection Act and state equivalents, claims under CAN-SPAM, carrier fines and pass-through charges, and penalties connected to A2P registration. This obligation survives the end of your subscription.

Suspension. If a carrier, a provider or a regulator complains about messaging from your account, or if we reasonably believe your messaging puts other accounts or our provider relationships at risk, we may suspend messaging from your account immediately and without refund while it is investigated.

A2P approval. A2P registration approval is controlled by the carriers and The Campaign Registry. We do not control it and do not guarantee it.

13. Protected health information and HIPAA

The Platform behind our Services is capable of supporting HIPAA workflows, and Lens on Luxury pays for that capability. It is not switched on by default. It is enabled on an account by account basis, and only where it has been scoped in advance.

If you handle protected health information, contact us at [email protected] before you subscribe. Do not put protected health information into a standard account.

Nothing on this website, and nothing in these Terms, is a representation that your account is HIPAA compliant, and no Business Associate Agreement exists between you and Lens on Luxury unless we have signed one with you.

14. The platform behind the Services

We are a reseller and a support provider. The Platform we sell is GoHighLevel, provided by a third-party software provider and made available to you under Lens on Luxury branding. We configure it, support it, and stand behind our own work. We do not build it.

The provider's terms apply to you too. Your use of the Platform is also subject to the provider's terms of service and acceptable use policy. We will send you a current copy on request by email to [email protected]. If you breach the provider's acceptable use policy, you breach these Terms.

What we do not control. We do not control and are not responsible for the provider's uptime, outages, feature set, roadmap, deprecations, or changes to how the Platform works. If the provider removes or changes a feature, we will tell you what we know, and section 26 governs our liability.

Cost pass-through. If the provider or an underlying telecommunications provider increases what we pay for the Platform or for usage, we may pass that increase through to you. We will email you at least 30 days before it applies, and you may cancel before it takes effect.

Using the Services

15. Your data belongs to you

The contacts, messages, files, records and other data you put into the platform are yours. Lens on Luxury does not own them and claims no license to sell, publish, republish or otherwise exploit them.

We access your data only to provide and support the service you are paying for, to keep it secure, and where the law requires it. We do not use your customer data to market to your customers, and we do not use it to promote Lens on Luxury.

You remain responsible for the data you put in, for having the right to hold it, and for how you use the platform to contact people.

If you cancel, you may request a full export of your data by emailing [email protected] within 30 days. After 30 days your account and its contents may be deleted permanently.

16. Acceptable use

You may use the Services for lawful business purposes only. You agree not to:

Break the law or your own commitments. Violate any applicable law or regulation, including intellectual property, privacy and publicity laws, or any contractual obligation you owe someone else.

Send unsolicited messages. Send spam, chain letters, or any advertising or promotional message to a person who has not consented to receive it.

Impersonate anyone. Misrepresent who you are or your affiliation with any person or organisation.

Harm minors. Exploit or harm minors in any way.

Interfere with other people. Harass anyone, interfere with anyone's use of the Services, or expose us or other users to liability.

Interfere with the Services. Use any device, software or routine that disrupts, disables, overburdens or impairs the Services or the infrastructure behind them.

Scrape or mine. Copy, monitor or extract any part of the Services by automated means, including robots, spiders, crawlers and scrapers. We do grant operators of public search engines revocable permission to index the public parts of the Website.

Introduce harmful code. Upload or transmit viruses, worms, Trojan horses, logic bombs or anything else designed to damage or alter property, or attack the Services.

Break security. Attempt to gain unauthorised access to the Services or connected systems, circumvent security controls, or interfere with any server, database or network connected to the Services.

Reverse engineer. Reverse engineer, decompile or attempt to obtain the source code of the Services.

Harvest other users' data. Collect or assemble information about other users of the Services without their consent.

Help someone else do any of the above.

17. Content standards

You are responsible for everything you upload, send, publish or transmit through the Services ("Your Content"). Your Content must not:

violate any law or regulation, or infringe anyone's copyright, trademark, patent, trade secret, moral right or other intellectual property right;

promote or assist any illegal activity, or create a risk of harm to any person or property;

be defamatory, invasive of another person's privacy or publicity rights, abusive, threatening, harassing, hateful, obscene, or discriminatory on the basis of race, sex, religion, nationality, disability, sexual orientation or age;

be false, intentionally misleading, or designed to deceive, including by impersonating a person or misrepresenting an affiliation;

state or imply that it is provided, sponsored or endorsed by Lens on Luxury when it is not.

18. Monitoring and enforcement

We do not review Your Content before it is sent or published, and we are not obliged to. We may, but are not required to:

take any action we reasonably consider appropriate about Your Content, including reporting it to law enforcement;

remove or refuse to carry any content that breaches section 17;

disclose content, your identity or communications where necessary to comply with a law, regulation or government request, or to protect our rights or those of another person;

suspend or terminate your access under section 23.

19. Intellectual property

What we own. The Services, the Website and their contents, features and functionality, other than Your Content and your data, are owned by Lens on Luxury, its licensors or its providers, and are protected by intellectual property law. Nothing in these Terms transfers any of those rights to you.

Your licence to use the Services. While these Terms are in force and your account is in good standing, we grant you a limited, non-exclusive, non-transferable, non-sublicensable and revocable licence to access and use the Services for your business purposes, including serving your own clients. This licence ends when your subscription ends.

What you may not do with it. You may not copy, republish or distribute our materials outside your permitted use; modify, translate, decompile or reverse engineer them; remove copyright or trademark notices; resell, sublicense, rent, lease or white-label the Platform itself to third parties as a competing product; use the Services to build a competing platform; or use an automated retrieval system to compile a database of our content.

Trademarks. Trademarks, logos and service marks shown on the Services belong to us or to third parties. Do not use them without written consent from their owner.

20. Copyright complaints (DMCA)

We respect other people's intellectual property and we terminate the accounts of repeat infringers.

If you believe material on the Services infringes your copyright, send our designated agent, in writing, all of the following:

a physical or electronic signature of the copyright owner or someone authorised to act for them;

a description of the copyrighted work you say has been infringed;

a description of the material you say is infringing, and where it is located;

your contact information, including address, telephone number and email address;

a statement that you believe in good faith that the use is not authorised by the copyright owner, its agent, or the law;

a statement, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorised to act on the owner's behalf.

Under 17 U.S.C. § 512(f), a misrepresentation of material fact in a takedown notice makes the complaining party liable for damages, costs and legal fees we incur in connection with it.

Designated copyright agent for Lens on Luxury LLC:

NAME: Tracey Bauer, Lens on Luxury LLC

ADDRESS: 62 W Crescent Dr, San Rafael, CA 94901, United States

TELEPHONE: (415) 980-8160

EMAIL: [email protected]

21. Feedback

If you give us feedback or suggestions about the Services ("Feedback"), you assign to us all rights in that Feedback and agree that we may use and exploit it in any way we see fit. We will treat any Feedback that you provide to us as non-confidential and non-proprietary. Please do not send us information or ideas you consider confidential or proprietary.

22. Privacy, and messages we send you

Privacy. Our Privacy Policy at https://lensonluxury.com/privacy explains how we collect, use and share information. By using the Services you agree to it.

SMS messages from Lens on Luxury. If you give us your mobile number and opt in, you consent to receive text messages from Lens on Luxury LLC at that number. Those messages may be transactional, informational or promotional. Consent is given to Lens on Luxury LLC only. It cannot be transferred to or assumed by any other company, and we will not pass it to third-party partners. Standard message and data rates may apply.

Opting out. Reply STOP, QUIT, END, REVOKE, OPT-OUT, CANCEL or UNSUBSCRIBE to any message. We process opt-outs promptly. If you still receive messages after a reasonable period, contact [email protected] and we will resolve it.

Records. To comply with the Telephone Consumer Protection Act and related rules, we keep records of your consent, including the date and time, the exact consent language, and the mobile number. We may have to disclose those records to a regulator on request.

Your obligations. Do not give us a phone number that is not yours or that you do not have permission to use, do not attempt to defeat opt-out processes, and do not use our messaging for unlawful purposes.

Changes. We may update this section to reflect regulatory changes. Changes are handled under section 3.

Ending the agreement, and legal terms

23. Suspension and termination by us

We may suspend or terminate your access to the Services if you breach these Terms, if your payment fails, if a carrier, provider or regulator requires it, or if we reasonably believe your use puts other accounts, our providers or any person at risk. Where the circumstances allow, we will tell you first and give you a chance to put it right.

If we terminate your account other than for your breach, we will refund the unused part of the current month.

24. What survives

When these Terms end, the provisions that by their nature should survive do survive. That includes sections 10 (usage charges already incurred), 11, 12, 15, 19, 21, 25, 26, 27 and 28. Ending the agreement does not release either of us from obligations that arose before it ended.

25. Disclaimer of warranties

THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, ACCURACY AND NON-INFRINGEMENT.

We do not warrant that the Services will be uninterrupted, error free, secure, or available at any particular time; that defects will be corrected; that the Services will meet your requirements; or that any particular business result will follow from using them. Information published on the Website is general information only, and you rely on it at your own risk.

We do not warrant, endorse or take responsibility for any third-party product, service or website advertised on or linked from the Services, and we are not a party to your dealings with any third party.

Some jurisdictions do not allow the exclusion of implied warranties, so parts of this section may not apply to you. Where a warranty is required by law and cannot be excluded, it is limited in duration to ninety (90) days from your first use.

26. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER PARTY IS LIABLE TO THE OTHER FOR ANY INDIRECT, CONSEQUENTIAL, INCIDENTAL, SPECIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST BUSINESS, LOST GOODWILL OR LOST OR CORRUPTED DATA, EVEN IF THE POSSIBILITY OF THOSE DAMAGES WAS KNOWN.

TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES, WHETHER IN CONTRACT, TORT OR OTHERWISE, IS LIMITED IN AGGREGATE TO THE GREATER OF (A) $247.00 OR (B) THE TOTAL AMOUNT YOU PAID US IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM.

What this cap does not cover. Nothing in these Terms limits or excludes liability that cannot lawfully be limited or excluded. Under California Civil Code § 1668, that includes liability for fraud, for wilful injury to the person or property of another, and for violation of law, whether wilful or negligent. The cap above also does not apply to our breach of section 15 (your data), to our gross negligence or wilful misconduct, or to your obligation to pay amounts you owe us.

Some states do not allow certain limitations, so parts of this section may not apply to you.

27. Indemnification

You will defend, indemnify and hold harmless Lens on Luxury LLC and its officers, members, employees, agents, successors and permitted assigns from and against any claim, loss, liability, damages, penalty, fine, settlement, cost or expense, including reasonable legal fees, arising out of or relating to your breach of these Terms, your use or misuse of the Services, Your Content, your breach of the platform provider's acceptable use policy, messages or calls sent from your account (see section 12), or anything done through your account by a third party.

We may, at your expense, assume exclusive control of the defence and settlement of any matter you are required to indemnify us for, and you agree to cooperate with that defence. We will not settle a claim in a way that admits fault on your part or imposes a non-monetary obligation on you without your consent, which you will not unreasonably withhold.

28. Disputes

Governing law. These Terms, and any dispute arising out of or relating to them or to the Services, whether in contract, tort or under a statute, are governed by the laws of the State of California, without regard to its conflict of law rules.

Talk to us first. Before starting arbitration or a court case, email [email protected] describing the problem and what you want. Give us 30 days to try to resolve it. Most disputes end here, and we would rather they did.

Individual arbitration. If we cannot resolve it, you and Lens on Luxury LLC agree that any dispute arising out of or relating to these Terms or the Services will be resolved by binding arbitration before a single arbitrator administered by the American Arbitration Association under its Consumer Arbitration Rules, seated in Marin County, California. Judgment on the award may be entered in any court with jurisdiction. This obligation is mutual: it binds us exactly as it binds you.

Costs. We will pay the AAA filing, administrative and arbitrator fees to the extent they exceed what it would have cost you to file the same claim in a California court. Each party pays its own legal fees, unless a statute or the arbitrator's award provides otherwise.

Small claims. Either of us may instead bring an individual claim in small claims court if it qualifies. Nothing here stops either of us from seeking urgent injunctive relief in court to protect intellectual property or confidential information.

No class actions. YOU AND LENS ON LUXURY LLC AGREE THAT CLAIMS WILL BE BROUGHT ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS. BY AGREEING TO THESE TERMS YOU WAIVE THE RIGHT TO A TRIAL BY JURY AND THE RIGHT TO PARTICIPATE IN A CLASS ACTION. If a court holds that this paragraph cannot be enforced as to a particular claim, that claim, and only that claim, is severed from the arbitration and may be brought in court.

How to opt out of arbitration. You may opt out of this arbitration agreement, including the class waiver, by emailing [email protected] with the subject line "Arbitration Opt-Out" within 30 days of first accepting these Terms. Include your name and the email address on your account. Opting out costs you nothing, does not affect your subscription in any way, and leaves the rest of these Terms in force.

If you do not arbitrate. If the arbitration agreement does not apply, because you opted out or because a court holds it unenforceable, any action must be brought exclusively in the state or federal courts located in Marin County, California, and both of us submit to the jurisdiction of those courts and waive any objection based on inconvenient forum.

Time limit for claims. ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CLAIM AROSE, OR IT IS PERMANENTLY BARRED, EXCEPT WHERE A LONGER PERIOD IS REQUIRED BY LAW.

29. General

Waiver. If we do not enforce a right under these Terms straight away, we do not give it up.

Severability. If a court finds any provision invalid or unenforceable, the rest stays in force and the provision is applied to the greatest extent the law allows.

Entire agreement. These Terms, together with the documents they reference and the usage rates published at https://lensonluxury.com/saas-check-out#additional-usage, are the whole agreement between you and Lens on Luxury LLC about the Services, and replace any earlier understanding about them. This is subject to section 5, which gives a signed agreement priority.

Headings. Headings are for convenience and do not affect meaning.

No partnership. These Terms do not create any agency, partnership or joint venture between us. You have no authority to bind Lens on Luxury LLC.

Assignment. You may not assign your rights or obligations without our written consent, and any attempt to do so is void. We may assign ours, including in connection with a sale of the business, and these Terms bind and benefit the parties' successors and permitted assigns.

Export. The Services may be subject to United States export control laws. You agree to comply with them.

Force majeure. Neither party is liable for a failure to perform caused by something outside its reasonable control, other than an obligation to pay money.

30. Contact

Notices of copyright infringement go to the designated agent in section 20. Everything else, including cancellations, refund requests, billing questions, support requests and legal notices, goes to:

Lens on Luxury LLC

62 W Crescent Dr, San Rafael, CA 94901

[email protected]

(415) 980-8160