Lens on Luxury was founded by Tracey Bauer, who spent 27 years inside the premium optical industry working with iconic brands including Chanel and Ray-Ban before launching the agency in 2021.

We work with premium optical practices, independent eyewear boutiques, healthcare businesses subject to HIPAA, and high-end professional service brands that want to be found and recommended by AI search engines.

We're based in Marin County, California, and serve clients across the United States. Most engagements are run remotely with on-site filming days for select packages.

Both. We provide strategic AI and AEO consulting AND we execute the work — websites, content, automation, video, and ongoing optimization. You don't have to choose between strategy and implementation.

SEO gets you ranked on a search results page. AEO gets you quoted as the answer when someone asks Google AI, ChatGPT, Perplexity, Claude, or Gemini a question. SEO targets clicks. AEO targets recommendations.

Our AEO work targets Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, and Genspark. We optimize for the structured signals all of these engines use to decide which businesses to cite.

They look for clear structured data on your website (schema markup), consistent business information across the web (matching name, address, phone), authority signals (reviews, mentions, citations), and direct answers to common questions written in plain language.

No. AEO complements SEO. The technical foundation is similar — clean structured data, strong content, consistent information. We layer AEO-specific signals on top of solid SEO so you win both traditional search AND AI search.

Yes. AI engines often favor specific, well-structured, locally relevant answers over generic content from larger sites. A small business with clean schema, clear answers, and authority in a defined niche can be cited above national competitors.

Both. Website builds, brand identity, and AEO audits are project-based. SEO, AEO, social media management, and AI concierge services are ongoing month-to-month engagements.

No. Ongoing services are month-to-month. We earn your business each month with performance — not contracts.

Book a discovery call through our website. We review your current visibility, your goals, and recommend the engagement that fits — whether that's a one-time audit or a full visibility system build.

Yes. We partner with agencies that want to add AEO, AI automation, or HIPAA-compliant capabilities to their service menu without building the expertise in-house.

Yes. HIPAA-compliant marketing is one of our specialties. Every website, email campaign, social post, and AI chatbot we build for healthcare clients meets HIPAA standards from day one.

Yes, when built correctly. We use HIPAA-compatible platforms and configure data handling, storage, and signed business associate agreements so your AI tools support patient communication without creating compliance exposure.

Yes. Our HIPAA-compliant frameworks work for dental practices, dermatology, plastic surgery, medical spas, concierge medicine, and any healthcare business that needs compliant marketing combined with boutique brand positioning.

Website and social improvements are visible immediately. SEO and AEO typically produce meaningful results within 60-90 days. Reputation and reviews build steadily from day one.

We track three things: where your brand appears in AI answer engines, traffic from AI sources to your website, and inbound inquiries that reference AI-driven recommendations. You'll see monthly performance reports.

We audit it first. If it's solid, we optimize the content, schema, and authority signals. If it's holding you back, we rebuild it. Either way you end up with a website that converts AND gets recommended by AI engines.