OUR WORKSHOP IS ON March 18 AT 8:30PM EST/ 5:30PM PT

JOIN OUR NEXT MASTERCLASS ON SEPTEMBER 5th AT 10AM PT/1PM ET

ECP Visibility

Be the Practice AI Recommends

A free masterclass on Answer Engine Optimization (AEO) for EyeCare Professionals. Learn the specific content structure that turns Ai queries into patient appointments.

Wednesday, March 18TH • 5:30PM PST

by Tracey Bauer of Lens on Luxury

One Hour Free Masterclass

What You'll Discover In This Hands-On Workshop:

The Platforms That Deliver

my go-to tools for creating professional-level imagery without endless trial and error.

Prompting Secrets

how to stop getting “weird AI fails” and instead craft prompts that give polished, scroll-stopping results.

Pro-Level Confidence

leave with the skills to create images for your personal projects, side hustles, or even client campaigns.

From Meh to Wow

my personal tricks to transform flat, boring outputs into campaign-worthy visuals.

Real-Time Image Creation + Q&A

see how I work live, then get personalized answers to your questions.

What is AEO?

AEO = Answer Engine Optimization.

Traditional SEO helps you rank in Google's list of links. AEO helps AI understand your content and use it as the answer when patients search in conversational,

AI-driven ways.

In plain English: you're not just trying to "rank." You're trying to be the practice the internet confidently recommends.

What You’ll Walk Away With

A website checklist that improves search + AI visibility

The few changes that help Google and AI tools send the right patients to you.

Create "Answer-Ready" Content

FAQs + service page structure that match how patients actually

ask questions.

Build a Weekly Visibility Rhythm

Across Google + Reviews + Social so your marketing stops feeling random.

Why Join?

Most people quit AI after a few strange results. I'll show you how to skip the frustration and instead create images that are good enough to use in real business campaigns — without needing design skills or expensive software.

Meet Your Host:

Tracey Bauer

Tracey Bauer is the founder of Lens on Luxury, a marketing and visibility agency built for eyecare professionals who want to stand out in today’s AI-driven search world. With over 30 years of experience in the optical industry and a background working with iconic luxury brands. Tracey brings a rare blend of industry expertise and modern digital strategy.

She specializes in helping optometry practices and optical retailers grow through AEO (Answer Engine Optimization) — the next evolution of SEO designed for how patients now search using Google, ChatGPT, Siri, and AI-powered platforms.

Through her masterclasses, Tracey teaches eyecare professionals how to build authority, improve visibility, and attract higher-value patients by showing up where questions are being asked and answered.