While Your Competitors Are Building AI-Proof Visibility,
You're Still Posting Between Patients
In 24 months, practices will be either visible or extinct.
Which side will you be on?
See How AI is Changing Patient Discovery
Watch this 3-minute video to understand why some practices are thriving while others are struggling to fill their calendars.
Here's What's Happening in Your Market RIGHT NOW:
45% of new patients start their search on social media — not Google, not insurance directories.
AI search engines (ChatGPT, Google's AI overviews, Perplexity) are deciding which practices get recommended to patients.
Post on social media
Respond to Google reviews
Keep your website updated
Run SEO
Write blogs
Create content patients actually notice
It's exhausting. And if you're like most doctors, marketing keeps slipping to the bottom of your to-do list.
The result?
Empty slots in your calendar
Patients choosing competitors with stronger online presence
You're invisible to the 45% searching on social
AI systems skip you entirely when recommending practices
By 2026, the gap between optimized and unoptimized practices will be permanent.
You didn't go to optometry school to become a marketing manager.
But in 2025, visibility = survival.
That's where we come in.
At Lens on Luxury, we help doctors and practice owners like you finally take control of your online presence — without sacrificing your time, your family, or your sanity.
We've built The Patient Flow Engine — a simple framework that keeps your marketing running smoothly so you can stay focused on patient care.
This Audit Is For:
Doctors losing patients to competitors with better Google profiles and social presence — even though your care is superior
Practice owners who don't have time to DIY marketing but need to know what's broken and how to fix it
Professionals already working with an agency who want an independent audit to confirm what's working (or catch what's being missed)
Busy practitioners who value both strategy AND execution — and want the option to either implement yourself or hand it off to us
Forward-thinking practices who see the AI shift coming and want to future-proof their visibility before 2026
Why Most Practice Marketing Fails (And What Works Instead)
Most doctors are doing marketing in pieces:
Google Business
Profile
So patients find you first.
Your Google Business Profile is often the very first impression a patient gets. If it’s incomplete, outdated, or missing reviews, you’re invisible to the very people searching for you. Optimizing your profile means showing up when patients type “eye doctor near me” or “best optometrist in [your city].” A strong profile builds instant credibility, drives clicks, and keeps you ahead of competitors who aren’t paying attention here.
👉 Think of this like your digital front door — it should be polished, inviting, and impossible to miss.
Social Media
So you stay top-of-mind.
Patients don’t just want care; they want connection. Social media isn’t about chasing trends — it’s about consistently reminding your community that you’re here, relevant, and engaged. Whether it’s educational posts, behind-the-scenes stories, or patient success highlights, social media keeps your practice visible between visits. Done right, it builds trust and turns your practice into the obvious choice when someone’s ready to book.
👉 It’s like a friendly wave to your patients, keeping your brand warm in their minds.
Reviews
So patients trust you.
Word of mouth has gone digital. Today, reviews are the new referrals. Automating your review requests makes it effortless for happy patients to leave feedback, while helping you manage any negative comments before they hurt your reputation. A steady stream of authentic reviews is one of the fastest ways to build trust, stand out in search results, and reassure new patients that they’re in the right hands.
👉 Every review is like a vote of confidence that keeps your practice thriving.
Blogs
So they take action.
Your website shouldn’t just exist — it should educate and convert. Blogs allow you to answer patient questions, showcase your expertise, and boost your search engine ranking all at once. When someone Googles “Do I need blue light glasses?” or “What’s the best age for a child’s first eye exam?” — your blog can be the answer that leads them straight to booking an appointment.
👉 Blogs build authority, drive organic traffic, and gently guide patients toward your chair.
SEO
So You Stay Visible.
SEO is the engine that keeps everything else running smoothly. A beautiful website or polished social profile won’t matter if patients can’t find you. By optimizing your site content, keywords, and structure, SEO helps you show up when people are actively searching for your services. It’s long-term, compounding growth — the difference between hoping people discover you and ensuring they do.
👉 SEO is like putting up a big, bright sign in the busiest part of town — but online.
When one gear is missing, the whole system stalls.
When they all connect, your practice grows on autopilot.
When all five gears connect — Google, Social, Reviews, Blogs, and SEO — your patient flow runs on autopilot. You stop patchworking your marketing between patients and instead gain a clear, sustainable system that works whether you’re in the office, at home, or even on vacation.
The Digital Health & Growth Audit™
This isn't a "chat about your website."
This is a complete diagnostic of your digital presence — the same audit we run for practices paying $3K+/month retainers.
In 90 minutes, we'll dissect:
Your Google Business Profile — Is it optimized for AI search and local discovery?
Your Review System — Are happy patients becoming referrals, or are you leaving reputation on the table?
Your Social Media — Are you visible where 45% of patients are searching?
Your Website & SEO — Can AI find you? Do you rank for high-intent keywords?
Your Content Strategy — Is your blog (if you have one) converting, or collecting dust?
Think of it as a health check-up for your practice's marketing — so you can get healthy, stay competitive, and fill your schedule.
1
Pre-Audit Survey (15 minutes)
You share your current online presence (website, socials, Google profile, reviews).
2
90-Minute Deep Dive Call
We analyze your strengths, gaps, and hidden opportunities — with specific recommendations.
3
Custom 90-Day Action Plan
You receive a personalized roadmap you can implement yourself or hand to us for done-for-you execution.
You'll know exactly where your marketing is breaking down — and how to fix it.
Why Doctors Choose Us
We understand busy
Every system we build is designed to save you hours each week.
We understand premium
If your practice is positioned as high-end, your marketing should reflect that.
We understand tech + AI
From automation to AI-driven insights, we help you stay ahead without overwhelm.
We understand patients
What patients see online determines if they book. We make sure they see your best.
We understand the 2026 shift
Ai search, multi-platform social, automated systems — we're already building practices for the future, not the past.
The Online Presence & Patient Growth Audit™
- 90-minute deep-dive audit with Tracey
- Custom 90-day action plan
- Brutally honest gap analysis
- Prioritized recommendations
- Visibility scorecard (all 5 gears rated)
(The audit becomes FREE when you commit to growth)
Imagine Walking Into 2026
Like This:
Instead of scrambling to post between patients...
Instead of watching competitors outrank you on Google...
Instead of wondering why your calendar has gaps while theirs
is full...
You could:
Wake up to new patient requests — from people who already trust you (thanks to your reviews and content)
Show up first when patients search "optometrist near me" — because your Google profile and SEO are optimized for AI
Stay top-of-mind on Instagram, TikTok, Facebook, YouTube, LinkedIn — without lifting a finger
Know your marketing is handled — whether you're seeing patients, at home, or on vacation
That's what the Patient Flow Engine does.
And it starts with understanding where your gaps are.
Why Work With Me?
I bring over 30 years of experience working with top-tier brands and busy professionals who want the best of both worlds: high-end marketing strategy and hands-off execution. My team and I handle everything from powerful storytelling and visual design to cutting-edge AI automation and SEO — so you can run your practice without worrying about marketing.
Have Questions?
We've Got Answers
What exactly is the Online Presence & Patient Growth Audit™?
It’s a 90-minute strategy session where we review your online presence (Google Business Profile, social media, reviews, website, SEO, and content). You’ll leave with a clear plan to attract and retain more patients — plus immediate action steps to implement.
Why is this normally $997?
Because this is the same comprehensive audit we run for practices paying $3K–$5K/month retainers. We're analyzing every aspect of your digital presence — Google, SEO, social, reviews, content — and creating a custom 90-day roadmap. That level of strategic analysis isn't a "free consultation." It's a premium service. Black Friday is our one chance to open this up at an acquisition price.
Who is this best for?
Busy doctors and practice owners who know their marketing isn’t where it should be, but don’t have the time (or team) to figure it out. If you want clarity, direction, and results — this is for you.
What if I’m not “tech savvy”?
That’s exactly why we created this. You don’t need to be a marketing expert — we’ll guide you step-by-step, explain everything clearly, and even take things off your plate if you decide to work with us longer term.
How is this different from free marketing advice I can find online?
Generic advice doesn’t know your practice, your patients, or your goals. This session is fully personalized — you’ll walk away with tailored recommendations for YOUR business and market.
What happens after the call?
You’ll receive a personalized 90-day action plan outlining your top priorities, next steps, and recommended tools. You’ll also have the option to hire us to implement for you, so you can stay focused on patient care.
How much does it cost?
The Online Presence & Patient Growth Audit™ is $497 — a small investment compared to the cost of lost patients and missed growth opportunities.
What if I don't continue with you after the audit?
You still keep the full $497 audit value. You'll walk away with a detailed roadmap you can implement yourself or hand to another agency. We're confident that once you see the gaps we uncover — and how we fix them — you'll want to work with us. But there's zero obligation.
What if I already have a marketing team?
Perfect! We’ll give you a fresh set of eyes, highlight gaps or missed opportunities, and even provide a roadmap your team can run with.
What exactly happens during the 90-minute call?
We review your Google Business Profile, website, SEO, reviews, and social channels. You’ll get a clear picture of where your practice stands and actionable recommendations you can put to work immediately.
Why should I book now?
Every day you delay means more patients choosing competitors who show up stronger online. This call gives you the clarity and direction you need to stop losing ground and start winning new appointments.
What do I walk away with?
You’ll leave with a personalized 90-day action plan, highlighting your top priorities, quick wins you can implement this week, and long-term strategies to keep your patient flow steady.
How do I know if this is right for me?
If you’re a busy doctor or practice owner who doesn’t have time to manage marketing but knows you need results, this call is designed specifically for you.
Is there a catch?
No. This is a standalone 90-minute strategy session designed to give you clarity and next steps. If you want us to execute the plan for you after, we can — but there’s zero pressure.
Here's The Reality:
By January 2025, practices will split into two groups:
- Fully booked calendars
- Marketing on autopilot
- Dominating local search & social media
- Patient requests while they sleep
- Building compound visibility
- Still posting between patients
- Paying for ads (organic reach dead)
- Watching competitors get busier
- Calendar has gaps they can't explain
- Invisible to 45% searching on social
Group 1 took action.
They audited their gaps.
They built their Patient Flow Engine.
They locked in their 2025 growth before everyone else realized the game had changed.
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What Our Clients Are Saying
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